giren, orignally giren co., is dedicated to creating unique and cute products that delight the inner child in people of all ages. Our products are design and packaged to feel like toys you could find in at the store.

I started giren business in June of 2019 as a sophomore in college, with the intent to be an kpop enamel pin shop with my first enamel pin design “Spidey Koo”, combining my ult bias and favorite superhero. From there, I continued to design enamel pins that combined childhood nostalgia with K-pop.

Like many small businesses, quarantine was the time giren grew the most. I was able to expand my products and ideas from just enamel pins to include jewelry, keychains, standees and even 20cm dolls.  

After going on long hiatus and closure to focus on finishing my undergraduate degree in early 2022, giren made its comeback in June of 2023 rebranded to what you know today! 

The name, giren (pronounced ki~rin), came out of my love for my favorite animal giraffes.  Giraffes  teach us everyday to embrace what makes  each and every one of us unique.  While the pronunciation is based off of the Korean word—기린— the English spelling is a mix of giraffe (gi) and my name Loren (ren). 

Thank you for your support, Loren